Thursday, July 1, 2010

COMMENTARY>>Base now Facebook friendly

“I’m a fan.” That’s what the base’s public affairs staff hopes military members on base and supporters outside the base’s gates will say to the base’s June 18 launch of its Facebook page.

The page offers base leaders a new avenue to connect and communicate with Airmen and their families as well as friends and family members around the world. It’s also a great way for Little Rock AFB members to receive updates for upcoming events on base and share the C-130 Combat Airlift story.

“There are so many Little Rock Air Force Base people doing great things in our community and around the world,” said Arlo Taylor, 19th Airlift Wing Public Affairs media relations chief. “Facebook offers a great way to share their stories, as well as the Air Force mission, with friends and family outside the base gate and across the globe.”
Social media has changed the way the world communicates.

“Young kids today want information at their fingertips, and they want it now. They don’t want to wait until Friday’s base paper comes out,” said Bob Oldham, the base’s chief of public affairs. “We owe them information as fast as that information can be made available. We’re doing that right now with our public Web page, but social media allows us to deliver information to a specific audience that has said they want that information. Social media is another tool in our toolkit to reach our intended audiences.”

For those with Facebook accounts, search for “Little Rock Air Force Base, Ark.” or click the Facebook icon at the top of the base’s official Web page, www.littlerock.af.mil, to see the latest happenings in the Little Rock Air Force Base community.

(Courtesy of the 19th Airlift Wing Public Affairs)

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